PR Workshop Series
Using our years of PR experience we have developed a number of half and full day facilitated communications workshops. These sessions are fully interactive, entirely practical and hands-on.
They are designed for the board and management teams of organisations which may not have had a lot of exposure to strategic communications programmes in the past.
They are designed as ‘tasters’ – they allow organisations to explore various aspects of developing a strategic communications framework – and what it can do for them - without having to make a full investment in a detailed programme. Our workshops include:
Managing the Media 101
- General counsel on how to structure and implement a sustained and managed publicity programme that will result in positive coverage.
- Tailored media training designed to boost your confidence and make you a more influential and compelling spokesperson for your cause.
- Valuable techniques (the P.R.E.P. Formula) to ensure more consistent and effective message management for your organisation.
- Training that enables you to handle with aplomb and confidence the most difficult of live interviews.
Lobbying for success
- Defining the issue so it resonates with government and the media
- Understanding and managing the political landscape so your messages achieve cut-through
- Developing the business case to appeal to politicians and officials
- Developing and leveraging your media profile to support your lobby
- Working with allies and mitigating critics so you can build a groundswell of support for your case
- Approaching officials and politicians – the right and wrong things to do
Why are we here? And who cares?
- Reviewing an organisation’s brand and desired positioning
- Analysing your stakeholders and their perceptions of you
- Identifying communications issues and barriers to profile and business development
- Setting communications and marketing objectives to support business goals
- Developing core messaging to enhance your profile and reinforce your positioning
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